Conversion Tracking Dashboard
Monitor phone calls and estimate requests from Buffalo/WNY traffic. All events fire to GA4 automatically — use the links below to view live data.
Tracked Conversion Events
Phone Call Clicks
Visitor clicked any phone number link
GA4 Event Name
phone_call_clickTracked Locations
Estimate Button Clicks
Visitor clicked "Book Free Estimate" button
GA4 Event Name
estimate_request_clickTracked Locations
Form Submissions
Visitor successfully submitted the contact/estimate form
GA4 Event Name
form_submitTracked Locations
GA4 Reports
Conversion Events Report
See phone_call_click, estimate_request_click, and form_submit counts over time.
Open in GA4Traffic by Source / Medium
See which channels (organic search, direct, referral) drive the most Buffalo/WNY visitors.
Open in GA4Top Landing Pages
See which pages (/service-areas/amherst, /windows, etc.) get the most entries from Google.
Open in GA4Setup Checklist
Mark events as conversions in GA4
In GA4 → Admin → Events, find phone_call_click, estimate_request_click, and form_submit. Toggle "Mark as conversion" for each.
Create a custom Exploration report
In GA4 → Explore → Blank, add Dimension: Event name, Metric: Event count. Filter to your three conversion events to see a clean dashboard.
Set up Google Search Console integration
In GA4 → Admin → Product Links → Search Console, link your verified GSC property to see keyword rankings alongside conversion data.
Monitor suburb page performance
Filter landing page reports to /service-areas/amherst, /service-areas/cheektowaga, and /service-areas/tonawanda to track Buffalo/WNY keyword traffic.
This page is not indexed by Google (noindex is set). All three conversion events — phone_call_click, estimate_request_click, and form_submit — fire automatically to GA4 on every qualifying visitor action, consent-gated per GDPR. Data appears in GA4 within 24–48 hours of the first events firing.